The History and Hidden Meaning of the Dairy Queen Logo

It’s hard to resist a trip to Dairy Queen. Whether you’re tempted to pick up a box of Dilly Bars, hoping to see a

or ready to order a ’60s  there’s a treat for everyone. Yum! Not to mention, DQ’s classic chicken strip baskets, burgers and even chili cheese dogs. Don’t forget the fries and onion rings!

With so many great favorites, the Dairy Queen logo is as recognizable as the And it can be spotted in just about any town. But is it just a logo? Like the and the Baskin Robbins logo, there’s actually a meaning behind it.

History of Dairy Queen

The with a small menu. Items like shakes, banana splits and Dilly Bars followed soon after. By 1957, DQ started offering hot food in addition to cold treats. In the ’50s, the logo was very simple. It used bold text on a blue background, spelling out ‘Dairy Queen.’ On some signage and packaging, a large soft-serve cone would be added at the end.

Logos Through the Years

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