Messages of encouragement poured in:
- “Finally, someone not afraid to say what they believe.”
- “As a veteran, I’ll drive miles just to buy ice cream from this Dairy Queen.”
- “Good for him. We need more kindness and gratitude, not less.”
Locals in Kewaskum, a town of just over 4,000 residents, echoed similar sentiments. For many, the Dairy Queen has long been more than a place for soft serve — it’s a community hub, especially on warm summer evenings when families gather and kids celebrate after Little League games.
Critics Say It Sends the Wrong Message
But not everyone saw it that way.
Some commenters online argued that the sign’s “politically incorrect” label created unnecessary division. “You don’t need to call others out to express what you believe,” one critic wrote. “It’s supposed to be a family restaurant, not a political platform.”
Others pointed out that by emphasizing specific greetings and beliefs, the sign could make some customers feel unwelcome. “Not everyone celebrates Christmas,” one post read. “A simple ‘Happy Holidays’ includes everyone.”
The conversation quickly grew beyond one Dairy Queen, reflecting a broader cultural debate about free speech, inclusivity, and the right to express personal beliefs in public spaces.
Dairy Queen Corporation Responds
As the story spread, Dairy Queen’s corporate office released a statement clarifying that franchisees operate independently — and that the sign outside the Kewaskum location represented only the personal views of its owner, not the company as a whole.
“The views expressed by this location’s owner are his own,” the company said. “Dairy Queen values inclusivity and welcomes all customers.”
The response was measured but clear, reminding the public that while the brand supports individual franchise owners, it also aims to maintain a welcoming environment for everyone.
