Wisconsin Dairy Queen’s “Politically Incorrect” Sign Sparks Nationwide Debate on Free Speech and Tradition

A small-town Dairy Queen in Kewaskum, Wisconsin has unexpectedly found itself at the center of a national conversation after a sign outside its store went viral online. The hand-painted notice, which included greetings like “Merry Christmas” and an offer of free sundaes for veterans, was described by its owner as “politically incorrect” — and it’s stirred both heartfelt praise and heated criticism across the country.

The Sign That Started It All

It was a simple sign, but one that carried a message larger than its size.

Displayed proudly outside the ice cream shop, the notice read:

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