Across social media, many Americans — especially veterans and small business supporters — rallied behind Scheunemann.
- “Finally, someone not afraid to say what they believe.”
- “As a veteran, I’ll drive miles just to buy ice cream from this Dairy Queen.”
- “Good for him. We need more kindness and gratitude, not less.”
Locals in Kewaskum, a town of just over 4,000 residents, echoed similar sentiments. For many, the Dairy Queen has long been more than a place for soft serve — it’s a community hub, especially on warm summer evenings when families gather and kids celebrate after Little League games.
“It’s always been friendly and welcoming,” one resident said. “That sign just tells you what kind of place this is — proud, respectful, and full of heart.”
Critics Say It Sends the Wrong Message
But not everyone saw it that way.
Some commenters online argued that the sign’s “politically incorrect” label created unnecessary division. “You don’t need to call others out to express what you believe,” one critic wrote. “It’s supposed to be a family restaurant, not a political platform.”
Others pointed out that by emphasizing specific greetings and beliefs, the sign could make some customers feel unwelcome. “Not everyone celebrates Christmas,” one post read. “A simple ‘Happy Holidays’ includes everyone.”
The conversation quickly grew beyond one Dairy Queen, reflecting a broader cultural debate about free speech, inclusivity, and the right to express personal beliefs in public spaces.
