Within hours of someone sharing a photo of the sign on social media, it began circulating nationwide. Thousands of users shared it — some cheering the Dairy Queen for “standing up for its values,” others accusing the owner of alienating those who might not share the same beliefs.
Owner Kevin Scheunemann: “It’s About Respect”
The Dairy Queen’s franchise owner, Kevin Scheunemann, soon found himself fielding interview requests from local and national outlets alike. In his view, the message wasn’t meant to provoke — it was meant to express his values openly.
To him, the sign represented a personal stance, not a corporate statement. He explained that he had posted the sign years earlier and never had an issue until the image went viral.
Supporters Applaud His Boldness
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