Wisconsin Dairy Queen’s “Politically Incorrect” Sign Sparks Nationwide Debate on Free Speech and Tradition

As the story spread, Dairy Queen’s corporate office released a statement clarifying that franchisees operate independently — and that the sign outside the Kewaskum location represented only the personal views of its owner, not the company as a whole.

“The views expressed by this location’s owner are his own,” the company said. “Dairy Queen values inclusivity and welcomes all customers.”

The response was measured but clear, reminding the public that while the brand supports individual franchise owners, it also aims to maintain a welcoming environment for everyone.

A Symbol Larger Than a Sign

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