Wisconsin Dairy Queen Puts Up ‘Politically Incorrect’ Sign, Owner Stands By His Decision

“There are some people are agreeing with the sign (and that’s okay), but at the same time are making personal attacks towards the person who shared the picture and voiced her opinion (which is definitely not okay),” the commenter wrote.

Local business owners agree with Scheunemann’s decision to hang the sign, with some stating it’s as much a decision for the customer to not enter as it is for the owner to express his beliefs, according to WDJT.

Exterior of the Dairy Queen from Google street view, Google Maps via Daily Mail

Exterior of the Dairy Queen from Google street view, Google Maps via Daily Mail

“He posted it on the door so you see it before you walk in,” said April Serwe, who owns a local bar. “You don’t have to walk in if you don’t agree with it.”

“In this small community, I don’t think it’s a problem,” said local resident Liz Torrison. “We’re all just liking each other and having fun.”

Dairy Queen expressed it did not endorse Scheunemann’s approach.

“This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or any of our other independent franchise owners,” read a statement from the corporate headquarters. “We expect our franchisees and employees to treat every person who walks through our doors with the utmost dignity and respect. Nothing less is acceptable.”

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