That small pocket is officially called the “watch pocket.” It was first added by Levi Strauss & Co. when jeans were created as durable workwear for miners, laborers, and cowboys. At that time, men often carried pocket watches, which were fragile and could easily get scratched or lost while working. To solve this problem, Levi Strauss designed a tiny pocket that could safely hold the watch, keeping it protected during long workdays and rough rides.
The Watch Pocket’s Evolution
When wristwatches became popular in the 1900s, pocket watches disappeared—but the small pocket stayed. Levi Strauss decided to keep it as part of the traditional jean design, honoring the brand’s heritage. Over the decades, it became a signature feature of jeans, representing practicality, craftsmanship, and history.
Modern Uses
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