The movie made sure to show her in harmony with the ocean and the sun, but let’s be honest: it was her body the camera adored. The film framed her in classic pin-up style, yet Bardot wasn’t just eye candy, she became the first actress to center a bikini in a leading role and give it a narrative arc.
While she wasn’t the first woman to wear one, Bardot was the first to make the bikini iconic through storytelling, and that film’s impact in the U.S. launched her into instant international fame.
Ursula Andress’s white bikini from Dr. No (1962) became an instant icon because it combined sex appeal, strength, and cinematic impact in a way audiences hadn’t seen before.
When she emerged from the sea with a knife strapped to her hip, Andress wasn’t just eye candy — she was powerful, self-assured, and unforgettable. The moment defined her as the ultimate Bond girl and cemented the bikini as a symbol of bold femininity in pop culture.
By the 1970s, the bikini was everywhere. Swimsuits got even more revealing, with string bikinis and thong-style bottoms entering the scene. Men’s swim trunks also shrank, as the “modesty” of the early 20th century became a thing of the past.
Swimsuits today: Body positivity and diversity
Fast forward to the 21st century, and swimwear is no longer just about adhering to societal norms. The swimwear market has exploded into a world of choice.
From modest one-pieces to string bikinis and daring thongs, there’s something for everyone. What’s more, the conversation around body types has evolved significantly. Today, it’s about comfort, confidence, and body positivity, with people of all shapes, sizes, and backgrounds expressing themselves freely at the beach or pool.
Gone are the days of regulating ”decent” swimwear. Now, it’s all about personal choice and self-expression. Whether it’s a full-coverage swimsuit or the most revealing bikini, America’s changing views on modesty reflect a much more inclusive and accepting society.
What started as a battle for modesty has evolved into a celebration of diversity, individuality, and freedom. So next time you hit the beach, remember: it’s not just about the swimsuit — it’s about the journey to self-expression that it represents.
