Adoption by prestigious campuses
The transition from this utilitarian detail to civilian fashion took place thanks to the GANT brand in the 1960s. Seduced by its practical side, they integrated it into their shirts intended for students of the famous Ivy League .
The goal? To allow these young people to easily hang their ironed shirts in their university lockers. This little loop quickly became much more than a functional accessory – a true emblem of student style, both elegant and casual .
