And in light of that are they in turn going to need to review their product mix, cost bases and spending more closely? There is a school of thought that global tariffs are a zero sum game and that businesses have, for the last 5 years at least learnt to cope with sudden, global supply chain shocks. This is a storm in a slightly more expensive imported tea cup. But this feels different. It’s certainly going to be an interesting time ahead as we see how all this plays out.
