Some commentators viewed the ornament as an extension of broader branding efforts associated with the Trump era, noting previous merchandise tied to public life. The American Star ornament—crafted from brass, finished in red, white, and blue, and bearing Melania Trump’s signature—became a focal point for debate on social media.

While reactions varied, the conversation highlighted differing expectations around public figures and commercial products connected to national traditions.

The 2025 White House Decorations

In contrast, Melania Trump’s 2025 holiday theme, “Home Is Where the Heart Is,” was widely described as more restrained and accessible than some past displays. The décor emphasized familiar and symbolic elements, including natural-looking Christmas trees, children’s toys, and patriotic motifs. Lego portraits and playful installations added a family-oriented tone.

Due to East Wing renovations, the annual holiday tour route was shorter than usual. Even so, the decorations remained extensive and carefully curated, featuring: