Rather than attempting to outspend Democrats—who have maintained strong fundraising numbers—Republican strategists are focusing on direct outreach, community engagement, and targeted messaging. One Republican delegate summarized the strategy succinctly: “If you can win on ideas and talk to real constituents, you don’t need to buy an election.”
Meanwhile, Republican enthusiasm across the state is described as unusually strong. Party strategists note that voters appear more energized, more attentive, and more determined to influence the outcome of the election. As one strategist stated, “People are paying attention, and they’re angry.”
This heightened energy may boost turnout for Miyares and other Republican candidates, giving them an advantage in races that remain tight.
For Democrats, the next several days are crucial. The party must find a strategy to limit the damage from the resurfaced messages, re-energize their base, and reassure undecided voters who may be questioning Jones’s candidacy.
While the scandal has undoubtedly shaken the campaign, it remains uncertain whether its effects will be long-lasting or whether Jones can rebuild momentum before polls open.
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