Analysts pointed to his earlier six-point lead over Republican incumbent Jason Miyares as evidence of growing Democratic strength in statewide offices. Jones’s message—centered on justice reform, community safety, expanded rights, and restoring trust in public institutions—initially resonated with large portions of the electorate.
However, this trajectory took a sharp and unforeseen turn when a series of text messages from 2022 resurfaced and quickly became the focal point of statewide debate. These messages, widely circulated across social media platforms and amplified by news outlets, included remarks that many described as disturbing and inappropriate.
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