- More closures of low-performing locations, especially in areas where upkeep or renovation would be too expensive or where customer base has declined sharply.
- More restaurants fully renovated, pulling ahead in appearance, technology, and service. By 2028, the majority of U.S. Burger Kings should have the newer “Sizzle” design.
- Over time, you may see fewer restaurants in some towns—but those that remain will aim to be more consistent, cleaner, more comfortable, and more efficient.
If you appreciate Burger King, you might be disappointed to lose one near you—but the upshot is that your next visit could feel much better: better food, better service, more comfort. For investors, for neighbors, for regular customers—this shift is a gamble, but one with a chance to bring something substantially better in the long run.
Continue reading…
