Burger King’s parent company, Restaurant Brands International (RBI), has laid out a strategy called “Reclaim the Flame.” Under that program, the company is working to modernize its restaurants across the U.S., boosting sales, improving digital ordering, enhancing drive-thru efficiency, and delivering brighter, friendlier interiors.
- In 2025, Burger King committed to renovating around 400 stores. The goal is to continue this process through 2028, during which time they expect over 85 percent of U.S. locations to adopt a newer design called the “Sizzle” image.
- Around that same time, RBI bought out Carrols Restaurant Group, which operates over a thousand Burger King restaurants. Through that purchase, they plan to invest heavily in remodeling many of those sites.
But the plan doesn’t just renovate everything. There are restaurant closures—and some of them permanent:
