But for others, including the shopper who first raised concerns, the message struck a very different chord.
That shopper, Reign Murphy, shared online that while she understood the sweater was designed to be lighthearted, she believed it risked diminishing the seriousness of obsessive-compulsive disorder.
OCD is a real mental-health condition that affects millions of people globally, and many individuals work tirelessly to correct misconceptions about it.
Murphy emphasized that using the disorder as a casual joke or seasonal pun could unintentionally blur the line between a genuine medical diagnosis and everyday preferences for neatness or organization.
Her post resonated quickly and widely. Within hours, thousands of people began sharing their views on social media, and the conversation became much larger than the sweater itself.
For many, it represented a broader question about how mental-health language is used in everyday products — and whether retailers have a responsibility to take extra care with these terms.
Many commenters strongly agreed with Murphy, noting that phrases like “I’m so OCD” are often misused in pop culture.
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